Tactics, news, and insights on SEO, GEO, and AI search optimization for small businesses. Published every Monday, Wednesday, and Friday.
Google launched Gemini 2.0 with improved reasoning, multimodal capabilities, and deeper search integration. Here's what it means for small business visibility in AI search.
Read moreA practical framework for reviewing your SEO performance in 2024. Covers traffic trends, keyword rankings, top content, conversion rates, Google Business Profile insights, backlink growth, and technical health to help you plan a better 2025.
Read moreFrom a local bakery dominating the map pack to a law firm tripling its leads, these 10 fictional but realistic SEO wins show what is possible when small businesses get search right.
Read moreA year-in-review of AI search in 2024. From Google's AI Overviews to ChatGPT Search and Perplexity's rise, here are the key lessons small businesses need to carry into 2025.
Read moreA complete guide to local SEO for law firms covering practice area pages, attorney schema markup, legal directory listings, review management, E-E-A-T for YMYL legal content, and strategies to rank for 'lawyer near me' searches.
Read moreWe tested Perplexity, ChatGPT, and Google with the same local business queries. Here is which one actually gives the best recommendations for restaurants, plumbers, and dentists.
Read morePerplexity AI launched shopping features in November 2024, letting users buy products directly through AI search. Here's what local retailers need to know and how to adapt.
Read moreGoogle's November 2024 core update continued rewarding helpful, authoritative content. Learn what changed, how it impacts local business websites, and what actions you should take to protect and improve your rankings.
Read moreYour Google Business Profile can do way more than you think. Here are 5 lesser-known features that give your local SEO a serious boost.
Read moreGoogle expanded AI Overviews to more query types in November 2024, including local and shopping searches. Here's what the early data shows and what small businesses should monitor.
Read moreLearn how internal linking improves your SEO, helps Google crawl your site, and guides visitors to the right pages. Covers the hub-and-spoke model, anchor text best practices, link auditing tools, and common mistakes.
Read moreWe made a bingo card of AI search predictions for 2025. Some are serious, some are ridiculous, and at least half will probably come true.
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