Google's November AI Updates and Their Impact on Rankings
Google expanded AI Overviews to more query types in November 2024, including local and shopping searches. Here's what the early data shows and what small businesses should monitor.
Read more
// intelligence feed
Blog: SEO, GEO, and AI for Small Business
Tactics, news, and insights on SEO, GEO, and AI search optimization for small businesses. Published every Monday, Wednesday, and Friday.
Internal Linking Strategy: Connect Your Pages Like a Pro
Learn how internal linking improves your SEO, helps Google crawl your site, and guides visitors to the right pages. Covers the hub-and-spoke model, anchor text best practices, link auditing tools, and common mistakes.
Read moreAI Search Bingo: Predictions for 2025 That Will Definitely Happen (Maybe)
We made a bingo card of AI search predictions for 2025. Some are serious, some are ridiculous, and at least half will probably come true.
Read moreHow to Optimize Your Content for AI Citation
Advanced tactics for getting your small business content cited by ChatGPT, Google AI Overviews, and Perplexity. Covers structured data, FAQ strategy, authority building, and more.
Read moreLocal SEO for Healthcare: Clinics, Dentists, and Therapists
A complete guide to local SEO for healthcare providers including clinics, dental practices, and therapy offices. Covers HIPAA review management, medical schema markup, E-E-A-T, provider bios, and patient acquisition strategies.
Read more7 Black Friday SEO Tricks That Work for Small Retailers
Big-box stores spend millions on Black Friday marketing. Here are 7 SEO tricks that help small retailers compete for holiday shoppers without a massive budget.
Read moreChatGPT Search Launches: A Real Google Competitor?
OpenAI launched ChatGPT Search on October 31, 2024, turning ChatGPT into a real-time search engine with source citations. Here's what small businesses need to know about this major shift.
Read moreHoliday SEO: Preparing Your Small Business for the Shopping Season
Get your small business ready for the holiday shopping season with seasonal keyword targeting, Google Business Profile updates, holiday landing pages, gift guide content, and local event strategies.
Read moreThe Lazy Business Owner's Guide to SEO (Yes, It Still Works)
Too busy to do SEO? Here is the absolute bare minimum you need to stay visible on Google, even if you only have 15 minutes a month.
Read moreHow AI Is Rewriting Product Discovery for Small Retailers
AI search is changing how consumers discover products. Learn how small retailers can adapt to AI-driven product recommendations and stay competitive.
Read moreHow to Dominate the Google Map Pack in Your City
Learn what the Google Map Pack is, how it works, and exactly what you need to do to get your small business into the local 3-pack. Covers ranking factors, GBP optimization, reviews, citations, and tracking.
Read more5 Signs Your SEO Agency Is Wasting Your Money
Not sure if your SEO agency is actually delivering results? Here are 5 red flags to watch for and what a good agency relationship should look like instead.
Read more